Digital marketing

What is Digital Marketing ROI and how should you track it

What is Digital Marketing ROI and how should you track it?

Spending on mobile advertising hit a record high of USD 288 billion in 20211. The pandemic has increased the significance of digital marketing and more businesses than ever before are investing in digital marketing solutions.  As competition increases business are looking for ways to justify the increased expenditure on digital marketing services. Tracking ROI (return …

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Understanding Google’s product review update

Understanding Google’s product review update

In April 2021, Google announced that it was releasing a product review update via its search central blog1. The update was rolled out in the month of December. The goal of the update was to make it easier for users to find insightful reviews about products that help them make purchase decisions. In their announcement …

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Things to consider when building a digital presence online in Guyana

5 things to consider when building a digital presence online

According to data collected by the world bank in 2017, 37% of individuals in Guyana use the internet. This is an 8% increase since 20101. We can assume that the percentage of the population in Guyana using the internet is significantly on the rise. The restrictions resulting from the Covid 19 pandemic have forced a …

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Website Design for High Performance Essential Metrics to Track

Website Design for High Performance: 3 Essential Metrics to Track

Ecommerce revenue in Guyana is expected to increase to USD 118 million by the year 20251. In order to get the most from your business website, you need to ensure it is properly optimized for search engines and is designed to be user friendly. In order to make logical decisions on how you can improve …

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