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Brand Development questions to ask yourself in 2023

4 Brand Development questions to ask yourself in 2023

In Guyana’s current accelerating economic climate, will your business boom or are you at risk of losing your foothold in a sea of competition? This is where brand development and management come into the picture – to carve a niche for your brand in the market and ensure it is positioned and perceived the way …

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Ways to leverage Social Media Marketing for renewed relevance today

3 key ways to leverage Social Media Marketing for renewed relevance today

While most companies can claim to have some form of social media presence or the other, not many can boast of having achieved true engagement with their clients, both existing and potential new ones. We might get disenchanted with buzzwords as sporadic voices of dissent rise around social media, but we can’t deny how good …

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3 Approaches to Brand Positioning for businesses

3 Approaches to Brand Positioning for businesses

There are more than 333 million companies in the world1. It would not be unreasonable to say that finding a market space with low to no competition is nearly impossible. This has increased the need for businesses to invest in brand development services. Brands that do not have a clear and effective brand positioning strategy …

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Types of Social Media Marketing services

Types of Social Media Marketing services

Social media marketing is the process of using social media platforms to connect with your audience and promote your brand, products, or services. There are many different types of social media marketing services that businesses can use to reach their target audience. These services can help businesses create and manage their social media presence, engage …

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Understanding the basics of Website Development

Understanding the basics of Website Development

E-commerce revenue in Guyana is projected to reach a market volume of US$168.90m by 2027. This is a compound annual growth rate of 17.83%1. As we brace for a likely global recession2, it’s important for businesses to optimize all available channels to get new business, upsell to existing customers and increase customer retention. A website …

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What you should know about Mobile App Development in Guyana

What you should know about Mobile App Development in Guyana

Mobile app development in Guyana has seen a significant increase in recent years as the use of smartphones and other mobile devices continues to rise. The government of Guyana has recognized the potential of the mobile app industry and has taken steps to support its growth. This includes initiatives such as the establishment of a …

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Understanding Brand Development for the Internet Age

Understanding Brand Development for the Internet Age

The digital advertising market in Guyana is projected to reach US$14.13m1 this year. With so much potential in this space, it is vital that you pay attention to your business’s online presence, identity and branding. Marketers need to consider the online presence of a business when creating a brand positioning strategy. In this article, we …

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Technology-driven Website Design Trends for 2023

4 technology-driven Website Design Trends for 2023

Design is a dynamic field where some things stay constant while others come, go and come again with time. As another year draws to a close, it’s important to check in on the latest trends, changes to consumer preferences and technological developments to understand what good design will look like in 2023. As Guyana’s economy …

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