Blog Archives

The role of testing and maintenance in successful mobile app development

Leave a Comment / Blog, mobile app / Shweta Rai

Mobile app development plays a crucial role in the success of businesses today. Whether you’re building an iOS application or developing for Android, it’s not enough to just create an app and launch it. A successful mobile app requires continuous testing and maintenance to ensure optimal performance and user satisfaction. From the development phase through […]

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From billboards to Instagram – Crafting a unified brand message across all channels

Leave a Comment / Blog, Brand Development / Shweta Rai

Today, users get information about brands, products and companies from a variety of sources depending on their age, circumstance and the devices they use. Along with digital and social media platforms like YouTube, Facebook and Instagram, users also get to see brand messaging on billboards during their commute. Other traditional marketing forms such as print

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Why WordPress is the best platform for businesses in Guyana

Leave a Comment / Blog, website development / Shweta Rai

Whether you’re a small local business or a growing enterprise, WordPress is a CSM (content management system) that provides the tools and resources necessary to build a business website that looks professional and can drive business growth. With WordPress, businesses get access to a robust and flexible platform to establish and maintain their online presence.

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The role of videography in today’s digital marketing

Leave a Comment / Blog, Video digital Content / Shweta Rai

Despite recent changes in Google search, content is still king. Of the various types of content, video has emerged as the most important. With consumers increasingly turning to video content for entertainment, education and engagement, the importance of videography in digital marketing cannot be overstated. Therefore, leveraging the power of video is essential for brands

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Advanced techniques for improving website speed and performance

Leave a Comment / Blog, website development / Shweta Rai

The speed and performance of a website are critical factors that determine where a website ranks in search engine results. Having a high rank in search result pages can attract more visitors to a website, ultimately leading to more conversions. A website design and development company in Guyana, can ensure that your business website loads

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Creating managing social media advertising campaigns

Creating and managing effective social media advertising campaigns

Leave a Comment / Blog, Digital marketing / Shweta Rai

In 2020 users spent an average of 2 hours 41 minutes per day on social media1. Social media’s influence can be seen in every aspect of our lives. Businesses have an opportunity to connect with their target audience in unprecedented ways by using this channel. Leveraging social media services for advertising is necessary for brands

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Revolutionizing mobile app UI design with AI, voice and immersive technologies

Leave a Comment / Blog, Mobile app development / Shweta Rai

Driven by advancements in technology and shifts in user expectations, the landscape of mobile app design and development has undergone remarkable transformations over the past decade. As we venture into 2024 and beyond, the evolution of User Interface (UI) Design in mobile apps continues to accelerate and new technologies to create more intuitive, engaging and

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Rebranding – When and how to do it right

Leave a Comment / Blog, Marketing / Shweta Rai

With the economy in the Caribbean region growing and digitalization expanding, there is a pivotal transformation taking place in consumer behavior and expectations. Since 2020, the Guyanese economy has seen exceptional growth due to oil production, with GDP growth reaching 62.3% in 2022, the highest in the world according to the IMF1. This shift necessitates

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How antitrust concerns reshaped the mobile app design scenario

Leave a Comment / Blog, Mobile app development / Shweta Rai

Remember the seismic tremor that rocked the design world in September 2023?1 Adobe’s bold move to acquire Figma, the collaborative design darling, had everyone buzzing about a new creative utopia. But even back then, there were those with concerns about the future of the design landscape, if the merge were to go through. Hitting the

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Exploring the power of personalization with customized digital marketing

Leave a Comment / Blog, Digital marketing / Shweta Rai

The concept of personalization is an excellent strategy for businesses to achieve success through digital marketing. As one of the top digital media advertising agencies for businesses in Guyana, we understand the pivotal role personalization plays in connecting with customers more effectively. In a world where consumers are bombarded with generic marketing messages, personalized digital

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