To really understand social media, we needed to find a company that would hold our hand and take us through the process. We use Webfx and when we decided to embark upon this journey, we wanted to find someone who had expertise in the area, but also understood the Caribbean consumer. I needed to convince the Managing Directors in all our markets to invest in social media and I needed a partner to sell that message
Feisal Muradali
Regional Director of Marketing