Our digital strategy development takes into account our clients’ business objectives and their internal capacity in the digital media space. One thing we’ve learnt is that you don’t need to be everything and everywhere in digital. A web site or app. might be appropriate for your organization or maybe a presence on TikTok will suffice. It depends on where your stakeholders frequent, how you wish to engage them, their reach and measuring tangible results.
The right internal systems and organizational buy in is critical to ensuring a successful strategy. Webfx holds your hand every step of the way and when it gets sweaty, we tighten our grip!
Hand Arnold is the largest distributor of consumer products in Trinidad and Tobago. They were searching for a digital media partner to help them plan and execute a digital strategy for their brand: Moo! Milk.
After analyzing their business objectives, we came to the conclusion that all they needed was a strong media presence and that a website and app would be a waste of money. We conceptualised and executed a social media strategy for Moo! Milk and continue to do so to this day.
Webfx is the digital media agency of record for Moo! Milk.
We have been working with Caribbean Airlines as their digital media partner for over 10 years, planning and executing a digital media strategy for the largest indigineous airline in the Caribbean.
Webfx has continuously informed the digital media strategy for Caribbean Airlines, in conjunction with their Marketing team. This has includes an understanding of their customer’s digital journey from awareness to purchase, ensuring all the digital touchpoints support their customer’s journey. This includes advertising/marketing, their website, their mobile app and any digital touchpoints that shape the customer’s experience.
Webfx is the digital media agency of record for Caribbean Airlines.