27 Oct 2021

The Future of IoT Devices and Mobile Apps

The way we use the internet has evolved with time. Thanks to increased penetration of smartphones, we have seen a clear shift from desktop websites to mobile first design and mobile applications. In recent years, due to the advancements in AI technology, software, and manufacturing of components like chips, there has been a sharp increase in the types of devices that are capable of connecting to the internet. Dubbed the ‘internet of things’, IoT is a term used to refer to a network of devices that have their own IP addresses, are able to connect to the internet and communicate with each other. Perhaps the most familiar example of IoT would be its use in smart homes. Smart devices like refrigerators that are capable of going online, smart lighting, and smart home temperature control systems are slowly becoming more common.

What does this have to do with mobile apps? The most common way these smart devices are controlled is via the use of mobile applications. According to Statista worldwide, spending on IoT is expected to reach USD 1.1 trillion by 2023[1]. Apart from mobile apps being built to control and interact with IoT devices, there is a whole new world of opportunities in the data that is being collected from these devices.

For example, if you have a smart refrigerator and a smart washing machine that maintain data on their use, an application can be built that will use this data to automatically order detergent, fabric softener and groceries based on predictions of when these supplies will be required. Mobile app developers in Guyana, should take note of the changing landscape for mobile applications and prepare to develop apps for the future. Mentioned below are some predictions for the future of IoT and mobile applications:

Wearables present new opportunities

Mobile applications can take smart wearable tech beyond smartphones

Wearable technologies like smart watches will give app developers a whole new way to improve user experience and interaction. Most wearable gadgets are already connected to a smartphone. Mobile applications can increase the types of inputs to accept and incorporate the outputs available on smart wearable tech to expand the IoT experience beyond smartphones.

Hybrid Apps will become more common

Traditionally, mobile apps worked only with specific platforms. This is not ideal for IoT, as IoT devices work on different platforms. As hybrid apps are able to function on multiple platforms, they will be more effective and successful when it comes to IoT devices. If you want to ensure your offering is compatible with the highest number of IoT devices, talk to your mobile app development agency in Guyana to learn more about hybrid mobile application development.

Automotive applications

Cars and vehicles are another domain that will see an increase in the need for IoT mobile application. Soon we will see smart cars that can connect to mobile apps and communicate with other vehicles on the road. This will make it possible to add a plethora of new features to our vehicles such as; the ability for cars to automatically call roadside assistance, get real time information on traffic, and reduce the likelihood of collisions and accidents.­­­­

Retail industry

Retail industry will benefit greatly from IoT mobile applications

The retail industry is another area that will benefit greatly from IoT mobile applications. A great example of how IoT mobile applications, and an array of sensors can radicalize a conventional shopping experience are the Amazon Go convenience stores. These stores use cameras, barcode scanner and weight sensors to automatically add the items customers take off a shelf to their virtual carts. The goal is for the visitors to simply walk into the store, get the items they want, and leave. The purchases are automatically added to the Amazon app and users can pay for their purchases without the need to wait at the checkout line or interact with employees in the store.

As technology advances, mobile applications will play a key role in creating a futuristic environment for our day-to-day activities to fit in smoothly. Therefore, for a mobile app design and development company, it is crucial to incessantly upgrade their technical skills and keep track of the changing tech scenario.

If you are looking for mobile app design and development services for your business in Guyana, contact WebFX. We are a full-service web solutions firm offering multiple digital solutions such as web development and digital marketing along with mobile app design and development services for Guyana businesses.

Source:

  1. Jan. 21, L. S. Vailshery, “Internet of Things (IoT) spending worldwide 2023”, Statista, [available online], available from: https://www.statista.com/statistics/668996/worldwide-expenditures-for-the-internet-of-things/ [accessed Oct 2021]
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19 Oct 2021

5 things to consider when building a digital presence online

According to data collected by the world bank in 2017, 37% of individuals in Guyana use the internet. This is an 8% increase since 20101. We can assume that the percentage of the population in Guyana using the internet is significantly on the rise. The restrictions resulting from the Covid 19 pandemic have forced a lot of businesses to fast-track digital adoption. Today, people are more familiar and comfortable with making purchases online. A study conducted in 2019 revealed that 70% of B2B buyers do their research online before making a purchase2. It is clear from these statistics that whether you are in a B2C or B2B business in Guyana, you need to have a strong online presence.

If you are not familiar with digital marketing, finding the right digital marketing service provider in Guyana is crucial. The right digital media and marketing partner can help you build an effective online presence which can lead to a higher return on marketing investment (ROMI), higher brand equity, a better understanding of your customers, and a longer customer lifecycle.

In this article we explore certain factors that you should keep in mind when planning for digital marketing for your business in Guyana.

1. Highlight your local presence

If your business has a location in Guyana, you should highlight this on your website. You should also create a Google business listing for your business’s physical location. This is essential to improve your local SEO performance. This is particularly relevant for businesses that cater to specific regions, for example restaurants, clinics, hospitality services, etc.

If you provide a service in Guyana but do not have a physical presence in the area, you should still highlight the fact that you cater to the country. Strategies such as creating a subfolder for Guyana on your website and using local images and information will help your business establish a connection between your website and the country you are targeting, even if you do not have a physical presence there.

Highlight your local presence in Guyana for better local seo performance

2. Invest in paid ads

If you are a new business, investing in paid ads will help you get the desired results much faster. This is an excellent way to build awareness about your brand in a short amount of time. Paired with SEO, the combination of paid and organic marketing efforts can be a very effective strategy. This is why it is a good idea to hire a full-service digital marketing agency that will be able to manage your paid ad campaigns, SEO campaigns and help build a 360-degree online presence.

3. SEO is the way to go

As mentioned above, SEO is an important part of creating an effective online presence. If you do not have the budget for paid ads, and must choose between the two channels, SEO would be the way to go. This is because SEO delivers long term results. With paid ads you pay to play. While this has its advantages, it also means that the online presence you create through them is temporary and will disappear as soon as the ad budget is spent. With SEO the results may take longer to manifest, but once you achieve good rankings you will continue to enjoy organic traffic even if you do not continually invest in SEO.

4. Emails are still important

Email marketing continues to be a very impactful digital marketing strategy. You should ensure that your website has well-structured contact forms and clear call to actions that enables you to build an effectual email list. The effectiveness of the email list can be further increased through proper segregated by audience type. For example, having one list of people that have already purchased your product or service and a separate list of people that have shown an interest by filling a form. The more effectively you segment your lists, the more effective your email marketing strategy can be.

Email marketing is an impactful digital marketing strategy

5. Have an iterative approach

A good digital marketing agency will tell you that online marketing is a continuous process. Therefore, it is important for you to have an iterative approach. An iterative approach needs to be combined with continuous monitoring and tracking to understand which marketing activities are giving you results so you can continue improving your strategy with each iteration.

The great thing about online marketing is that it allows you to have a data driven approach to your marketing decisions. If you are looking for a digital marketing agency for your business in Guyana, contact WebFX. We are a full-service website and digital marketing solutions firm that will ensure you get the best results for your investment.

Source:

  1. N.d., “Individuals using the Internet (% of population) – Guyana”, World Bank, [available online] available from: https://data.worldbank.org/indicator/IT.NET.USER.ZS?locations=GY [accessed October 2021]

Sep 2019, “B2B Buyers do 70% of their research online”, Passle, [available online] available from: https://blog.passle.net/post/102fqjl/b2b-buyers-do-70-of-their-research-online [accessed October 2021]

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11 Oct 2021

Website Design for High Performance: 3 Essential Metrics to Track

Ecommerce revenue in Guyana is expected to increase to USD 118 million by the year 20251. In order to get the most from your business website, you need to ensure it is properly optimized for search engines and is designed to be user friendly. In order to make logical decisions on how you can improve your website performance, you need data. You need information on how users are finding your website, what they do once they land on a page, and details about their journey that leads to a final conversion.

You can use this information to identify areas of improvement and make data driven decisions that will have real impact on your sales. When engaging with a website design company, businesses in Guyana should ensure that performance tracking is baked into their website’s design. Your website development agency should be aware of what conversion actions matter to your business, so they can create a design that will be able to provide you with actionable insights as well as useful data for future improvements.

For example, if you rely on email marketing and newsletters to generate sales, your website should have clear call to actions that encourage users to subscribe to your newsletter. You should also be able to track which of these CTAs get the most clicks. There are a lot of tools, and software available for website analysis and data tracking. It can be difficult to understand how to cut through the noise and make a choice. In this article we will explore 3 essential metrics that you should track, and will also recommend the best tools to do so:

i) Search Queries

It’s important to know how users are finding your website. What are they typing into search engines when they find your business? Knowing which search queries are driving your website’s traffic will allow you to ensure you have the right information on your website. You can optimize content, create blogs, and even improve your product offering if you know what people are looking for.

Tracking search queries to optimize website content

Google Search Console is an excellent tool for this purpose. Search Console tells you which queries your website showed up for in search results and highlights which queries are driving clicks to your website. Google Search Console also gives access to Google’s Core Web Vital metrics. Read more on the importance of Google’s Core Web Vitals in website development.

ii) Website Traffic

Users can find your websites through multiple channels. They may land on your website via a business listing, or they can type in a search query and click on your website when it shows up in the search results. They can also come through social media platforms as well as paid ads. It is important to track and analyze the traffic coming to your website. Is there a particular day in the week when you receive more traffic? Are there particular months where traffic naturally increases? You can use this information to optimize your marketing communication on the website.

Google Analytics is a great tool for tracking and analysing the traffic coming to a website. Google analytics also offers information on the incoming traffic’s behaviour on the website. By studying traffic behaviour, you can gain better understanding of which webpages are most and least visited and how the flow of the website should be. Such valuable data when combined with website design can yield outstanding results in terms of website conversions. The one-two punch of Search Console and Analytics can provide you with a lot of information to extract meaningful insights.

iii) Conversions

A desired and defined action that users take on your website is referred to as a conversion. The most coveted form of a conversion is a sale. However, depending on your service offering, there might be other actions that users take on your website that are important. For example, if you provide a custom service, then users filling out an inquiry form would be a useful conversion. Similarly, users scheduling a consultation call or downloading a free eBook in exchange of their email id are all forms of a conversion. Clearly defining a conversion on your website and closely tracking it will help you make smart design upgrades that focuses on effective design flow built for optimum conversion rates.

Defining and tracking website conversions for smart website design upgrades

Google Analytics also has the ability to track conversions on your website. Google’s Tag Manager is useful for websites that have a complex conversion process.

Search queries, website traffic, and conversions are metrics usually associated with digital marketing campaigns. However, in the evolving digital landscape, these metrics provide crucial input to website design and development teams so they are able to successfully create high-performance websites.

Contact WebFx, a website design and development agency for businesses in Guyana to help you build a website that delivers high quality UX, is pleasing to look at, and can track the performance metrics you need to know in order to make the most from your online presence.

Sources:

  1. Jul 21, ‘eCommerce Revenue. Region: Guyana’, Statista, [available online], available from: https://www.statista.com/outlook/dmo/ecommerce/guyana#revenue [accessed Oct 2021]
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04 Oct 2021

3 simple ways to incorporate AI into your website development

According to data from the world bank, the number of people who accessed the internet in Guyana, has been steadily increasing since 2010. As of 2017, 37% of the population accessed the internet1. As of April 2020, there were over 113 300 Instagram users in Guyana2. As internet usage increases so does the potential for digital marketing and its ability to generate leads. If you run a business in Guyana and do not have an online presence, now is the right time to get started.

There have been a lot of exciting innovations in website design and development over the past decade. These developments in technologies have made it possible to build websites that deliver a better user experience and lead to higher ROI. One such technology is artificial intelligence. There has been enough development in AI to make this technology more accessible. In this article we take a look at 3 simple ways you can use AI to improve your website development.

1. Voice Search

AI powered voice search is a great way to improve the user experience of your website. Users utilize search to find information they need. The goal is to make it simple and quick to find information. This is where voice search can be very useful. Particularly for people visiting your website from mobile phones. Search experience becomes faster and easier for such users through the use voice commands via their smartphone’s microphone. The good thing about AI powered voice search is that it gets smarter with use. Hence, as more people use the functionality on your website, the tool will get better at delivering accurate results, quickly.

Improving user experience of website with AI powered voice search

2. Chatbots

When they were first introduced, Chatbots were a novelty. A curious expression of what AI and machine learning could accomplish. Things have come a long way since then. Chatbots today can hold much more realistic and human like conversations. Thanks to software like Freshchat, ManyChat, etc, you can easily integrate the Chatbot feature into your WordPress website. If you are developing a website in Guyana, talk to your development agency about chatbots at the start of the project. Selecting the right CMS can make it easier to integrate such features into your site later down the line.

3. AI for Inventory Management

AI has been extremely effective in managing inventory and stock. It can help reduce inventory cost, storage costs, and maximize profits. The software can help predict consumer demand and recommend when its time to re-order certain products and helps optimize stock levels. By understanding when it is time to place certain products on discount AI powered inventory management technology can help maximize sales and conversion for e-commerce platforms. AI used in such a way can significantly increase your revenue and give you an edge over competition. It is particularly useful for start-ups that want to offer a wide variety of products without locking large amounts of their cash flow.

Read more of website design trends in 2021.

AI for ecommerce Inventory Management

One of the most commonly used CMSs in the world is WordPress and combined with WooCommerce it can be very helpful for creating an effective online store. Mentioned below are some of the best AI powered plugins for WordPress and WooCommerce. Based on your business needs, you should discuss these plugins with your website development agency in Guyana.

  1. Facebook messenger chat with bot: This is a great way to automate replies on Facebook when you are out of office. Or if you are caught up in other work.
  2. WooCommerce Dynamic Pricing and Discount with AI: This plugin makes it very easy to optimize your discounts and pricing. It also makes it easier to add discount codes to various products.
  3. Wootomation: This plugin learns from the purchasing data of your website. Similar to Amazon’s ‘you may also like’ section, based on what users have added to their cart, Wootomation can recommend products to them.

If you are interested in building a modern, well designed, SEO optimized website in Guyana, contact WebFX. We are a web development agency for Guyana businesses that also provides digital marketing service. Contact us to learn more!

Sources:

1. n.d., “Individuals using the Internet (% of population) – Guyana”, World Bank, [available online] available from: https://data.worldbank.org/indicator/IT.NET.USER.ZS?locations=GY [accessed Sep 2021]

2. Apr 20, “Instagram users in Guyana”, NapoleanCat, [available online], available from: https://napoleoncat.com/stats/instagram-users-in-guyana/2020/04/ [accessed Sep 2021]

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