Digital Marketing Solutions Archives

Exploring the power of personalization with customized digital marketing

Leave a Comment / Blog, Digital marketing / Shweta Rai

The concept of personalization is an excellent strategy for businesses to achieve success through digital marketing. As one of the top digital media advertising agencies for businesses in Guyana, we understand the pivotal role personalization plays in connecting with customers more effectively. In a world where consumers are bombarded with generic marketing messages, personalized digital […]

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Brand Positioning Strategy: What it is and why it matters

Leave a Comment / Blog, Brand Development / Shweta Rai

In fiercely competitive markets, most brands enjoy mediocre success at best. However, with a strong brand positioning strategy, establishing a distinctive identity for your business brand becomes easier, allowing businesses to enjoy higher ROI. In fact, consistent brand presentation can positively impact your revenue by up to 23%. In this article, we will share what

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Types of Social Media Marketing services

Leave a Comment / Blog, Digital marketing, Social Media Marketing / Shweta Rai

Social media marketing is the process of using social media platforms to connect with your audience and promote your brand, products, or services. There are many different types of social media marketing services that businesses can use to reach their target audience. These services can help businesses create and manage their social media presence, engage

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Beginners guide to Social Media Management

Leave a Comment / Blog, Social Media / Shweta Rai

All marketers understand the power of word of mouth. According to a Nielsen study, 92% of consumers trust earned media more than traditional advertising1. People are more likely to purchase a product or service if it is recommended by a friend or a loved one. These days people keep in touch with each other online.

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Social media marketing for businesses in Guyana

Leave a Comment / Blog, Social Media / Shweta Rai

In a study about the ease of doing business in Guyana, starting a business was the best performing topic with a score of 85 out of 1001, indicating that there is a lot of entrepreneurial spirit and potential in the nation. Businesses must use their marketing budget effectively, especially if you are a small business

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Role of Digital Medium in setting up a D2C business

Leave a Comment / Blog, Digital marketing / Shweta Rai

Improvement in supply chains, better logistics and increased digitalization in the B2B sector has led to a significant increase in D2C i.e. direct to consumer businesses. In the past year 1/3 consumers in the US reported that they purchased products directly from a brand’s website1. It is a great time for existing businesses to adopt

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3 common social media marketing myths

Leave a Comment / Blog, Social Media Marketing / Shweta Rai

Social media marketing has become an essential part of every business’s marketing mix. It has gone from being a ‘nice-to-have’ component of an online marketing strategy to a ‘must-have’. 75% of B2B buyers are influenced by social media in their purchasing decisions1. Despite its ubiquity, many businesses still struggle with social media management and strategy.

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What is Digital Marketing ROI and how should you track it?

Leave a Comment / Blog, Digital marketing, Uncategorized / Shweta Rai

Spending on mobile advertising hit a record high of USD 288 billion in 20211. The pandemic has increased the significance of digital marketing and more businesses than ever before are investing in digital marketing solutions. As competition increases business are looking for ways to justify the increased expenditure on digital marketing services. Tracking ROI (return

What is Digital Marketing ROI and how should you track it? Read More »

Digital Marketing Solutions

Exploring the power of personalization with customized digital marketing

Brand Positioning Strategy: What it is and why it matters

Role of Digital Medium in setting up a D2C business

What is Digital Marketing ROI and how should you track it?

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