Digital Marketing Solutions

Role of Digital Medium in setting up a D2C business

Role of Digital Medium in setting up a D2C business

Improvement in supply chains, better logistics and increased digitalization in the B2B sector has led to a significant increase in D2C i.e. direct to consumer businesses. In the past year 1/3 consumers in the US reported that they purchased products directly from a brand’s website1. It is a great time for existing businesses to adopt …

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3 common social media marketing myths

3 common social media marketing myths

Social media marketing has become an essential part of every business’s marketing mix. It has gone from being a ‘nice-to-have’ component of an online marketing strategy to a ‘must-have’. 75% of B2B buyers are influenced by social media in their purchasing decisions1. Despite its ubiquity, many businesses still struggle with social media management and strategy. …

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What is Digital Marketing ROI and how should you track it

What is Digital Marketing ROI and how should you track it?

Spending on mobile advertising hit a record high of USD 288 billion in 20211. The pandemic has increased the significance of digital marketing and more businesses than ever before are investing in digital marketing solutions.  As competition increases business are looking for ways to justify the increased expenditure on digital marketing services. Tracking ROI (return …

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