In Guyana’s current accelerating economic climate, will your business boom or are you at risk of losing your foothold in a sea of competition? This is where brand development and management come into the picture – to carve a niche for your brand in the market and ensure it is positioned and perceived the way …
4 Brand Development questions to ask yourself in 2023 Read More »
There are more than 333 million companies in the world1. It would not be unreasonable to say that finding a market space with low to no competition is nearly impossible. This has increased the need for businesses to invest in brand development services. Brands that do not have a clear and effective brand positioning strategy …
3 Approaches to Brand Positioning for businesses Read More »
The digital advertising market in Guyana is projected to reach US$14.13m1 this year. With so much potential in this space, it is vital that you pay attention to your business’s online presence, identity and branding. Marketers need to consider the online presence of a business when creating a brand positioning strategy. In this article, we …
Understanding Brand Development for the Internet Age Read More »
A simple way to describe brand positioning is how your target audience perceives your company, product, or service. What do consumers think of when they think of your brand? When implemented correctly, a brand positioning strategy can help your business distinguish itself from competitors and create strong customer loyalty. Below are some great examples of …
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