The 4 Ps of marketing—Product, Price, Place and Promotion—have long been the foundation of successful marketing strategies. These elements help businesses define how to position their offerings in the market and connect with their target audience. However, the marketing landscape has evolved, requiring businesses to rethink how they apply these principles in today’s digital-first world. […]
The 4 Ps of marketing in today’s context Read More »
With the economy in the Caribbean region growing and digitalization expanding, there is a pivotal transformation taking place in consumer behavior and expectations. Since 2020, the Guyanese economy has seen exceptional growth due to oil production, with GDP growth reaching 62.3% in 2022, the highest in the world according to the IMF1. This shift necessitates
Rebranding – When and how to do it right Read More »
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