Rebranding - When and how to do it right

Rebranding – When and how to do it right

With the economy in the Caribbean region growing and digitalization expanding, there is a pivotal transformation taking place in consumer behavior and expectations. Since 2020, the Guyanese economy has seen exceptional growth due to oil production, with GDP growth reaching 62.3% in 2022, the highest in the world according to the IMF1. This shift necessitates […]

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