Brand storytelling— is the art of taking consumers on a journey that goes beyond mere marketing and dives into the realm of connection, emotion and distinction. For businesses in the heart of the Caribbean, especially in Guyana, mastering this craft can be the key to not just standing out but leaving an indelible mark in […]
Leveraging the power of brand storytelling Read More »
In fiercely competitive markets, most brands enjoy mediocre success at best. However, with a strong brand positioning strategy, establishing a distinctive identity for your business brand becomes easier, allowing businesses to enjoy higher ROI. In fact, consistent brand presentation can positively impact your revenue by up to 23%. In this article, we will share what
Brand Positioning Strategy: What it is and why it matters Read More »
In Guyana’s current accelerating economic climate, will your business boom or are you at risk of losing your foothold in a sea of competition? This is where brand development and management come into the picture – to carve a niche for your brand in the market and ensure it is positioned and perceived the way
4 Brand Development questions to ask yourself in 2023 Read More »
There are more than 333 million companies in the world1. It would not be unreasonable to say that finding a market space with low to no competition is nearly impossible. This has increased the need for businesses to invest in brand development services. Brands that do not have a clear and effective brand positioning strategy
3 Approaches to Brand Positioning for businesses Read More »
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