Brand Positioning Strategy

Brand Development questions to ask yourself in 2023

4 Brand Development questions to ask yourself in 2023

In Guyana’s current accelerating economic climate, will your business boom or are you at risk of losing your foothold in a sea of competition? This is where brand development and management come into the picture – to carve a niche for your brand in the market and ensure it is positioned and perceived the way …

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3 Approaches to Brand Positioning for businesses

3 Approaches to Brand Positioning for businesses

There are more than 333 million companies in the world1. It would not be unreasonable to say that finding a market space with low to no competition is nearly impossible. This has increased the need for businesses to invest in brand development services. Brands that do not have a clear and effective brand positioning strategy …

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