Blog Archives - Page 6 of 7

What is Digital Marketing ROI and how should you track it?

Leave a Comment / Blog, Digital marketing, Uncategorized / Shweta Rai

Spending on mobile advertising hit a record high of USD 288 billion in 20211. The pandemic has increased the significance of digital marketing and more businesses than ever before are investing in digital marketing solutions. As competition increases business are looking for ways to justify the increased expenditure on digital marketing services. Tracking ROI (return […]

What is Digital Marketing ROI and how should you track it? Read More »

Understanding Google’s product review update

Leave a Comment / Blog, Digital Content, Digital marketing / Shweta Rai

In April 2021, Google announced that it was releasing a product review update via its search central blog1. The update was rolled out in the month of December. The goal of the update was to make it easier for users to find insightful reviews about products that help them make purchase decisions. In their announcement

Understanding Google’s product review update Read More »

Why you need to invest in local SEO for 2022?

Leave a Comment / Blog, Digital marketing / Shweta Rai

Nearly half (46%) of all searches on Google have some form of local intent1. 72% of people who run a local search visit a business establishment within a five-mile radius2. Optimizing your local search presence can have a significant impact on your business. If you have a business in Guyana that requires people to visit

Why you need to invest in local SEO for 2022? Read More »

What can app developers learn from the 2021 Material Design Award winners

Leave a Comment / Blog, mobile applications / Shweta Rai

What is material design? Material design is a design language created by Google for Android oriented devices back in 2014. It is a comprehensive guide for visual, motion and interaction design that can be applied across devices. It is backed by open-source code. By adhering to material design principles, app developers and designers can optimize

What can app developers learn from the 2021 Material Design Award winners Read More »

Types of Website Hosting you should know about

Leave a Comment / Blog, website development / Shweta Rai

Since 2010 the number of people using the internet in Guyana has increased by over 30%. As of 2017 internet penetration stood at 37%1. Mobile Money Guyana, a mobile payment wallet has been gaining popularity in the country, the pandemic has also helped accelerate the development of local e-commerce services2. As the online economy grows

Types of Website Hosting you should know about Read More »

The Future of IoT Devices and Mobile Apps

Leave a Comment / Blog, mobile applications / Shweta Rai

The way we use the internet has evolved with time. Thanks to increased penetration of smartphones, we have seen a clear shift from desktop websites to mobile first design and mobile applications. In recent years, due to the advancements in AI technology, software, and manufacturing of components like chips, there has been a sharp increase

The Future of IoT Devices and Mobile Apps Read More »

Things to consider when building a digital presence online in Guyana

5 things to consider when building a digital presence online

Leave a Comment / Blog, Digital marketing / Shweta Rai

According to data collected by the world bank in 2017, 37% of individuals in Guyana use the internet. This is an 8% increase since 20101. We can assume that the percentage of the population in Guyana using the internet is significantly on the rise. The restrictions resulting from the Covid 19 pandemic have forced a

5 things to consider when building a digital presence online Read More »

Website Design for High Performance Essential Metrics to Track

Website Design for High Performance: 3 Essential Metrics to Track

Leave a Comment / Blog, Digital marketing, Website Design, website development / Shweta Rai

Ecommerce revenue in Guyana is expected to increase to USD 118 million by the year 20251. In order to get the most from your business website, you need to ensure it is properly optimized for search engines and is designed to be user friendly. In order to make logical decisions on how you can improve

Website Design for High Performance: 3 Essential Metrics to Track Read More »

3 simple ways to incorporate AI into your website development

Leave a Comment / Blog, Website design development / Shweta Rai

According to data from the world bank, the number of people who accessed the internet in Guyana, has been steadily increasing since 2010. As of 2017, 37% of the population accessed the internet1. As of April 2020, there were over 113 300 Instagram users in Guyana2. As internet usage increases so does the potential for

3 simple ways to incorporate AI into your website development Read More »

4 Trends in Website Design for 2021

Leave a Comment / Blog, E-Commerce, website design features, website development / Shweta Rai

During a national workshop on Electronic Commerce last year, Foreign Secretary Carl Greenridge said that Guyana cannot ignore the potential of E-Commerce. There are more than 294 thousand internet users in Guyana and internet penetration in the country stands at 37% [1]. A number that will continue to grow over the coming years. Greenridge pointed

4 Trends in Website Design for 2021 Read More »

Blog