Improvement in supply chains, better logistics and increased digitalization in the B2B sector has led to a significant increase in D2C i.e. direct to consumer businesses. In the past year 1/3 consumers in the US reported that they purchased products directly from a brand’s website1. It is a great time for existing businesses to adopt […]
Social media marketing has become an essential part of every business’s marketing mix. It has gone from being a ‘nice-to-have’ component of an online marketing strategy to a ‘must-have’. 75% of B2B buyers are influenced by social media in their purchasing decisions1. Despite its ubiquity, many businesses still struggle with social media management and strategy. […]
The average conversion rate for a website is between 1 to 3 percent1. Conversion rate indicates what percentage of visitors to your website are taking a desired action, like making a purchase. A higher conversion means more business. You should strive to increase the number of visitors coming to your website and aim to achieve […]
Adults spend around 95 minutes per day on social media and as of January 2022, there are over 3 billion social media users across all platforms1. SixDegrees.com was one of the first social media sites. It was launched in 1997, it allowed users to create their own profile page, create a list of connections and […]
As far back as 2015, research by Google and Millward Brown Digital revealed that 89% of B2B researchers use the internet during the research process1. As millennials are going up the corporate ladder and taking on positions of influence, the importance of online marketing and its influence on B2B purchase decisions has increased. For a […]
The number of mobile app users is expected to grow to 7.49 billion by 2025. Last year there were 230 billion app downloads globally1. Apps are the future. An increasing number of people are interacting with the internet via smartphones and other mobile devices. Thus, applications that are designed to take advantage of these interfaces […]
The pandemic helped accelerate the development of local e-commerce services in Guyana. Though it is still nascent, the e-commerce sector in Guyana is growing. Mobile Money Guyana is a mobile wallet that can be used in the country to pay for online services. With the presence of secure online payment services in the country, it […]
Spending on mobile advertising hit a record high of USD 288 billion in 20211. The pandemic has increased the significance of digital marketing and more businesses than ever before are investing in digital marketing solutions. As competition increases business are looking for ways to justify the increased expenditure on digital marketing services. Tracking ROI (return […]
In April 2021, Google announced that it was releasing a product review update via its search central blog1. The update was rolled out in the month of December. The goal of the update was to make it easier for users to find insightful reviews about products that help them make purchase decisions. In their announcement […]
Nearly half (46%) of all searches on Google have some form of local intent1. 72% of people who run a local search visit a business establishment within a five-mile radius2. Optimizing your local search presence can have a significant impact on your business. If you have a business in Guyana that requires people to visit […]
