Shweta Rai, Author at Webfx

Revolutionizing mobile app UI design with AI, voice and immersive technologies

Leave a Comment / Blog, Mobile app development / Shweta Rai

Driven by advancements in technology and shifts in user expectations, the landscape of mobile app design and development has undergone remarkable transformations over the past decade. As we venture into 2024 and beyond, the evolution of User Interface (UI) Design in mobile apps continues to accelerate and new technologies to create more intuitive, engaging and […]

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Rebranding – When and how to do it right

Leave a Comment / Blog, Marketing / Shweta Rai

With the economy in the Caribbean region growing and digitalization expanding, there is a pivotal transformation taking place in consumer behavior and expectations. Since 2020, the Guyanese economy has seen exceptional growth due to oil production, with GDP growth reaching 62.3% in 2022, the highest in the world according to the IMF1. This shift necessitates

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How antitrust concerns reshaped the mobile app design scenario

Leave a Comment / Blog, Mobile app development / Shweta Rai

Remember the seismic tremor that rocked the design world in September 2023?1 Adobe’s bold move to acquire Figma, the collaborative design darling, had everyone buzzing about a new creative utopia. But even back then, there were those with concerns about the future of the design landscape, if the merge were to go through. Hitting the

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Exploring the power of personalization with customized digital marketing

Leave a Comment / Blog, Digital marketing / Shweta Rai

The concept of personalization is an excellent strategy for businesses to achieve success through digital marketing. As one of the top digital media advertising agencies for businesses in Guyana, we understand the pivotal role personalization plays in connecting with customers more effectively. In a world where consumers are bombarded with generic marketing messages, personalized digital

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Impact of responsive website design on user experience

Leave a Comment / Blog, Website Design / Shweta Rai

In the current era of digital advancement, internet users have the option to access websites through a variety of devices like smartphones, laptops, tablets etc. Progress in technology has given rise to a wide range of screen sizes and resolutions. This makes it necessary to build websites that can adapt seamlessly to different devices and

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6 Website development myths debunked

Leave a Comment / Blog, website development / Shweta Rai

As of 2023, the number of internet users in Guyana is estimated to be around 670,000, with an internet penetration rate of 98%1. This indicates that a significant portion of the population has access to the internet. In this well-established digital terrain, a website is no longer just an online brochure; it has become a

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Social media tips for B2B businesses in Guyana

Leave a Comment / Blog, Social Media for Businesses / Shweta Rai

When marketing is conducted on social platforms like Facebook and Instagram, it is referred to as social media marketing. This includes both paid and organic marketing on these social sites. Social media management, on the other hand, involves all the actions you need to take to ensure that your social media accounts are up-to-date, and

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Cybersecurity essentials for Guyana business websites

Leave a Comment / Blog, website development / Shweta Rai

According to research by StrongDM, 61% of small to medium-sized businesses in the United States were the target of a cyber attack1. In today’s digital era, businesses thrive on connectivity and a strong online presence. In such a landscape cybersecurity has become an essential aspect of operations. This is particularly true for businesses in Guyana

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Leveraging the power of brand storytelling

Leave a Comment / Blog, Brand Development / Shweta Rai

Brand storytelling— is the art of taking consumers on a journey that goes beyond mere marketing and dives into the realm of connection, emotion and distinction. For businesses in the heart of the Caribbean, especially in Guyana, mastering this craft can be the key to not just standing out but leaving an indelible mark in

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Importance of Web Design for Guyanese tourism and restaurants

Leave a Comment / Blog, Website Design / Shweta Rai

Guyana received 158,300 tourists in 20211. The industry generates over 140 million dollars in revenue each year. For Guyanese tourism and restaurant businesses, a well-crafted website is not just an online presence; it’s a portal to the heart and soul of Guyana’s captivating culture and diverse culinary scene. In this article, we’ll learn how an

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Shweta Rai