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Shweta Rai

E-commerce strategies to set up and optimize online store in Guyana

E-commerce strategies – Setting up and optimizing online stores

Leave a Comment / Uncategorised /

In recent years, e-commerce has become an essential avenue for businesses to expand their reach and increase their revenue. With the rise of online shopping across the globe, Guyanese businesses have an opportunity to tap into a growing market, both locally and internationally. However, setting up and optimizing an e-commerce store requires careful planning and […]

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Enhancing web design and development with AI technology

Enhancing web design and development with AI technology

Leave a Comment / Blog, website development /

The integration of Artificial Intelligence (AI) into web design is turning into a pivotal factor in delivering superior services for businesses and service providers. For web development agencies, leveraging AI tools not only improves the aesthetic appeal of websites but also significantly refines the functionality, user experience and operational efficiency. Understanding AI in web design

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How to use social media marketing analytics for strategy refinement

How to use social media marketing analytics for strategy refinement

Leave a Comment / Blog, Digital marketing /

Social media analytics is the process of gathering and interpreting data from social platforms to measure the performance of your content and campaigns. It goes beyond simply counting likes and shares, providing deeper insights into how your audience engages with your content and what drives conversions. By utilizing analytics, businesses can identify which strategies are

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Impact of digital advertising on Guyana’s local market

The impact of digital advertising on Guyana’s local market

Leave a Comment / Blog, Digital marketing /

In today’s fast-paced digital world, businesses must adopt cutting-edge advertising strategies to stay relevant. Digital advertising has become one of the most powerful tools for businesses globally, and Guyana’s local market is no exception. As the country experiences growth, development and digital expansion, digital platforms offer tremendous opportunities for local businesses to expand their reach

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The role of testing and maintenance in successful mobile app development

The role of testing and maintenance in successful mobile app development

Leave a Comment / Blog, mobile app /

Mobile app development plays a crucial role in the success of businesses today. Whether you’re building an iOS application or developing for Android, it’s not enough to just create an app and launch it. A successful mobile app requires continuous testing and maintenance to ensure optimal performance and user satisfaction. From the development phase through

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Billboard to Instagram - Crafting a unified brand message across all channels

From billboards to Instagram – Crafting a unified brand message across all channels

Leave a Comment / Blog, Brand Development /

Today, users get information about brands, products and companies from a variety of sources depending on their age, circumstance and the devices they use. Along with digital and social media platforms like YouTube, Facebook and Instagram, users also get to see brand messaging on billboards during their commute. Other traditional marketing forms such as print

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Why WordPress is the best platform for businesses in Guyana

Why WordPress is the best platform for businesses in Guyana

Leave a Comment / Blog, website development /

Whether you’re a small local business or a growing enterprise, WordPress is a CSM (content management system) that provides the tools and resources necessary to build a business website that looks professional and can drive business growth. With WordPress, businesses get access to a robust and flexible platform to establish and maintain their online presence.

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Role of videography in today’s digital marketing

The role of videography in today’s digital marketing

Leave a Comment / Blog, Video digital Content /

Despite recent changes in Google search, content is still king. Of the various types of content, video has emerged as the most important. With consumers increasingly turning to video content for entertainment, education and engagement, the importance of videography in digital marketing cannot be overstated. Therefore, leveraging the power of video is essential for brands

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Advanced techniques for improving website speed and performance

Advanced techniques for improving website speed and performance

Leave a Comment / Blog, website development /

The speed and performance of a website are critical factors that determine where a website ranks in search engine results. Having a high rank in search result pages can attract more visitors to a website, ultimately leading to more conversions. A website design and development company in Guyana, can ensure that your business website loads

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Creating managing social media advertising campaigns

Creating and managing effective social media advertising campaigns

Leave a Comment / Blog, Digital marketing /

In 2020 users spent an average of 2 hours 41 minutes per day on social media1. Social media’s influence can be seen in every aspect of our lives. Businesses have an opportunity to connect with their target audience in unprecedented ways by using this channel. Leveraging social media services for advertising is necessary for brands

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