A simple way to describe brand positioning is how your target audience perceives your company, product, or service. What do consumers think of when they think of your brand? When implemented correctly, a brand positioning strategy can help your business distinguish itself from competitors and create strong customer loyalty. Below are some great examples of […]
There were 856,000 mobile connections in Guyana in 20191. Over the past four years, this number has increased significantly. The covid pandemic accelerated the adoption of mobile usage. This is why it is crucial for Guyana businesses in 2022 to have a mobile web presence. You should work with a mobile app design and development […]
A one-page website is a website that loads all of its content on a single HTML page. The site will not have any secondary pages for services, about us, contact etc. According to research, users form an opinion about a website within 0.05 seconds1. Having the right visuals will help ensure that users spend time […]
By 2025, for every 100 people that live in Guyana 88 will have a mobile subscription, by that same time internet penetration is expected to increase to 45%1. Smartphones will be an important platform for businesses to interact with potential customers. This is why it is essential to take the time to design and develop […]
As of today, there are around 1.8 billion websites on the internet1. Good design, a positive user experience and quality development are essential for businesses to create an online presence that will be able to stand out in this crowded space. The best way for a small business in Guyana to create an effective website […]
Ecommerce revenue in Guyana is expected to grow to USD 82 million in 2022. User penetration, which is currently at 36% is expected to increase to 52% by 20251. This is a significant increase and a clear indicator that businesses need to seriously invest in improving their online presence and digital marketing strategy. The most […]
All marketers understand the power of word of mouth. According to a Nielsen study, 92% of consumers trust earned media more than traditional advertising1. People are more likely to purchase a product or service if it is recommended by a friend or a loved one. These days people keep in touch with each other online. […]
The average conversion rate for websites is 2.35%, however, the best websites have a conversion rate as high as 11%1. If you can increase your conversion rate by even 1% from 1.5% to 2.5%, you can nearly double your revenue. This begs the question, why is it that some websites convert at a higher rate […]
In a study about the ease of doing business in Guyana, starting a business was the best performing topic with a score of 85 out of 1001, indicating that there is a lot of entrepreneurial spirit and potential in the nation. Businesses must use their marketing budget effectively, especially if you are a small business […]
Improvement in supply chains, better logistics and increased digitalization in the B2B sector has led to a significant increase in D2C i.e. direct to consumer businesses. In the past year 1/3 consumers in the US reported that they purchased products directly from a brand’s website1. It is a great time for existing businesses to adopt […]
