A one-page website is a website that loads all of its content on a single HTML page. The site will not have any secondary pages for services, about us, contact etc. According to research, users form an opinion about a website within 0.05 seconds1. Having the right visuals will help ensure that users spend time […]
By 2025, for every 100 people that live in Guyana 88 will have a mobile subscription, by that same time internet penetration is expected to increase to 45%1. Smartphones will be an important platform for businesses to interact with potential customers. This is why it is essential to take the time to design and develop […]
As of today, there are around 1.8 billion websites on the internet1. Good design, a positive user experience and quality development are essential for businesses to create an online presence that will be able to stand out in this crowded space. The best way for a small business in Guyana to create an effective website […]
Ecommerce revenue in Guyana is expected to grow to USD 82 million in 2022. User penetration, which is currently at 36% is expected to increase to 52% by 20251. This is a significant increase and a clear indicator that businesses need to seriously invest in improving their online presence and digital marketing strategy. The most […]
All marketers understand the power of word of mouth. According to a Nielsen study, 92% of consumers trust earned media more than traditional advertising1. People are more likely to purchase a product or service if it is recommended by a friend or a loved one. These days people keep in touch with each other online. […]
The average conversion rate for websites is 2.35%, however, the best websites have a conversion rate as high as 11%1. If you can increase your conversion rate by even 1% from 1.5% to 2.5%, you can nearly double your revenue. This begs the question, why is it that some websites convert at a higher rate […]
In a study about the ease of doing business in Guyana, starting a business was the best performing topic with a score of 85 out of 1001, indicating that there is a lot of entrepreneurial spirit and potential in the nation. Businesses must use their marketing budget effectively, especially if you are a small business […]
Improvement in supply chains, better logistics and increased digitalization in the B2B sector has led to a significant increase in D2C i.e. direct to consumer businesses. In the past year 1/3 consumers in the US reported that they purchased products directly from a brand’s website1. It is a great time for existing businesses to adopt […]
Social media marketing has become an essential part of every business’s marketing mix. It has gone from being a ‘nice-to-have’ component of an online marketing strategy to a ‘must-have’. 75% of B2B buyers are influenced by social media in their purchasing decisions1. Despite its ubiquity, many businesses still struggle with social media management and strategy. […]
The average conversion rate for a website is between 1 to 3 percent1. Conversion rate indicates what percentage of visitors to your website are taking a desired action, like making a purchase. A higher conversion means more business. You should strive to increase the number of visitors coming to your website and aim to achieve […]
