Ecommerce revenue in Guyana is expected to grow to USD 82 million in 2022. User penetration, which is currently at 36% is expected to increase to 52% by 20251. This is a significant increase and a clear indicator that businesses need to seriously invest in improving their online presence and digital marketing strategy. The most […]
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All marketers understand the power of word of mouth. According to a Nielsen study, 92% of consumers trust earned media more than traditional advertising1. People are more likely to purchase a product or service if it is recommended by a friend or a loved one. These days people keep in touch with each other online.
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The average conversion rate for websites is 2.35%, however, the best websites have a conversion rate as high as 11%1. If you can increase your conversion rate by even 1% from 1.5% to 2.5%, you can nearly double your revenue. This begs the question, why is it that some websites convert at a higher rate
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In a study about the ease of doing business in Guyana, starting a business was the best performing topic with a score of 85 out of 1001, indicating that there is a lot of entrepreneurial spirit and potential in the nation. Businesses must use their marketing budget effectively, especially if you are a small business
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Improvement in supply chains, better logistics and increased digitalization in the B2B sector has led to a significant increase in D2C i.e. direct to consumer businesses. In the past year 1/3 consumers in the US reported that they purchased products directly from a brand’s website1. It is a great time for existing businesses to adopt
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Social media marketing has become an essential part of every business’s marketing mix. It has gone from being a ‘nice-to-have’ component of an online marketing strategy to a ‘must-have’. 75% of B2B buyers are influenced by social media in their purchasing decisions1. Despite its ubiquity, many businesses still struggle with social media management and strategy.
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The average conversion rate for a website is between 1 to 3 percent1. Conversion rate indicates what percentage of visitors to your website are taking a desired action, like making a purchase. A higher conversion means more business. You should strive to increase the number of visitors coming to your website and aim to achieve
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As far back as 2015, research by Google and Millward Brown Digital revealed that 89% of B2B researchers use the internet during the research process1. As millennials are going up the corporate ladder and taking on positions of influence, the importance of online marketing and its influence on B2B purchase decisions has increased. For a
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The number of mobile app users is expected to grow to 7.49 billion by 2025. Last year there were 230 billion app downloads globally1. Apps are the future. An increasing number of people are interacting with the internet via smartphones and other mobile devices. Thus, applications that are designed to take advantage of these interfaces
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The pandemic helped accelerate the development of local e-commerce services in Guyana. Though it is still nascent, the e-commerce sector in Guyana is growing. Mobile Money Guyana is a mobile wallet that can be used in the country to pay for online services. With the presence of secure online payment services in the country, it
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