When marketing is conducted on social platforms like Facebook and Instagram, it is referred to as social media marketing. This includes both paid and organic marketing on these social sites. Social media management, on the other hand, involves all the actions you need to take to ensure that your social media accounts are up-to-date, and […]
According to research by StrongDM, 61% of small to medium-sized businesses in the United States were the target of a cyber attack1. In today’s digital era, businesses thrive on connectivity and a strong online presence. In such a landscape cybersecurity has become an essential aspect of operations. This is particularly true for businesses in Guyana […]
Brand storytelling— is the art of taking consumers on a journey that goes beyond mere marketing and dives into the realm of connection, emotion and distinction. For businesses in the heart of the Caribbean, especially in Guyana, mastering this craft can be the key to not just standing out but leaving an indelible mark in […]
Guyana received 158,300 tourists in 20211. The industry generates over 140 million dollars in revenue each year. For Guyanese tourism and restaurant businesses, a well-crafted website is not just an online presence; it’s a portal to the heart and soul of Guyana’s captivating culture and diverse culinary scene. In this article, we’ll learn how an […]
Mobile phones are the most popular device for surfing the internet in Guyana, with 88.6% of internet users in French Guiana and 90.3% of internet users in Réunion using their smartphones to browse the web1. The mobile app market in Guyana is experiencing rapid growth, presenting businesses with exciting opportunities to reach their customers in […]
In fiercely competitive markets, most brands enjoy mediocre success at best. However, with a strong brand positioning strategy, establishing a distinctive identity for your business brand becomes easier, allowing businesses to enjoy higher ROI. In fact, consistent brand presentation can positively impact your revenue by up to 23%. In this article, we will share what […]
Are you wondering whether your website is good enough or if you should rope in a professional website development agency to help you upgrade it? If you are considering a website upgrade in order to stand out in the current digital environment, then this article is for you. The internet has brought economies and markets […]
Social media has become an indispensable tool for businesses looking to expand their reach and connect with their target audience. In Guyana, a small yet vibrant market, leveraging social media effectively can help you grow your business and stay ahead of the competition. The market volume in Guyana for social media advertising is predicted to […]
In Guyana’s current accelerating economic climate, will your business boom or are you at risk of losing your foothold in a sea of competition? This is where brand development and management come into the picture – to carve a niche for your brand in the market and ensure it is positioned and perceived the way […]
While most companies can claim to have some form of social media presence or the other, not many can boast of having achieved true engagement with their clients, both existing and potential new ones. We might get disenchanted with buzzwords as sporadic voices of dissent rise around social media, but we can’t deny how good […]
