Blog Archives - Page 3 of 7

Brand Positioning Strategy: What it is and why it matters

Leave a Comment / Blog, Brand Development / Shweta Rai

In fiercely competitive markets, most brands enjoy mediocre success at best. However, with a strong brand positioning strategy, establishing a distinctive identity for your business brand becomes easier, allowing businesses to enjoy higher ROI. In fact, consistent brand presentation can positively impact your revenue by up to 23%. In this article, we will share what […]

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How to make your website stand out in 2023

Leave a Comment / Blog, Website Design / Shweta Rai

Are you wondering whether your website is good enough or if you should rope in a professional website development agency to help you upgrade it? If you are considering a website upgrade in order to stand out in the current digital environment, then this article is for you. The internet has brought economies and markets

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How to use Social Media to grow your business in Guyana

Leave a Comment / Blog, Digital marketing, Social media for business branding / Shweta Rai

Social media has become an indispensable tool for businesses looking to expand their reach and connect with their target audience. In Guyana, a small yet vibrant market, leveraging social media effectively can help you grow your business and stay ahead of the competition. The market volume in Guyana for social media advertising is predicted to

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4 Brand Development questions to ask yourself in 2023

Leave a Comment / Blog, Brand Development, Uncategorised / Shweta Rai

In Guyana’s current accelerating economic climate, will your business boom or are you at risk of losing your foothold in a sea of competition? This is where brand development and management come into the picture – to carve a niche for your brand in the market and ensure it is positioned and perceived the way

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3 key ways to leverage Social Media Marketing for renewed relevance today

Leave a Comment / Blog, Social Media / Shweta Rai

While most companies can claim to have some form of social media presence or the other, not many can boast of having achieved true engagement with their clients, both existing and potential new ones. We might get disenchanted with buzzwords as sporadic voices of dissent rise around social media, but we can’t deny how good

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5 Social Media Marketing Trends for 2023

Leave a Comment / Blog, Social Media / Shweta Rai

As of January 2023, there are over 484,000 active Facebook users in Guyana1. This is approximately 55% of the country’s population. Those within the age group of 25 to 34 form the largest group of active Facebook users. It is clear that social media will continue to be an essential tool for personal and business

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How User Experience Impacts Website Design

Leave a Comment / Blog, Website Design / Shweta Rai

88% of users will not return to a website with poor user experience, this applies to both desktop and mobile website design1. Web design and user experience should no longer be considered separately. The user experience should be the foundation on which the design and layout of your site are built. A good website design

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3 Approaches to Brand Positioning for businesses

Leave a Comment / Blog, Brand Development / Shweta Rai

There are more than 333 million companies in the world1. It would not be unreasonable to say that finding a market space with low to no competition is nearly impossible. This has increased the need for businesses to invest in brand development services. Brands that do not have a clear and effective brand positioning strategy

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Types of Social Media Marketing services

Leave a Comment / Blog, Digital marketing, Social Media Marketing / Shweta Rai

Social media marketing is the process of using social media platforms to connect with your audience and promote your brand, products, or services. There are many different types of social media marketing services that businesses can use to reach their target audience. These services can help businesses create and manage their social media presence, engage

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Understanding the basics of Website Development

Leave a Comment / Blog, website development / Shweta Rai

E-commerce revenue in Guyana is projected to reach a market volume of US$168.90m by 2027. This is a compound annual growth rate of 17.83%1. As we brace for a likely global recession2, it’s important for businesses to optimize all available channels to get new business, upsell to existing customers and increase customer retention. A website

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