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4 stages of website design & development

The 4 stages of website design & development

As of today, there are around 1.8 billion websites on the internet1. Good design, a positive user experience and quality development are essential for businesses to create an online presence that will be able to stand out in this crowded space. The best way for a small business in Guyana to create an effective website […]

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3 simple UIUX tips to consider during website redesign

3 simple UI/UX tips to consider during website redesign

Ecommerce revenue in Guyana is expected to grow to USD 82 million in 2022. User penetration, which is currently at 36% is expected to increase to 52% by 20251. This is a significant increase and a clear indicator that businesses need to seriously invest in improving their online presence and digital marketing strategy. The most

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Role of Digital Medium in setting up a D2C business

Role of Digital Medium in setting up a D2C business

Improvement in supply chains, better logistics and increased digitalization in the B2B sector has led to a significant increase in D2C i.e. direct to consumer businesses. In the past year 1/3 consumers in the US reported that they purchased products directly from a brand’s website1. It is a great time for existing businesses to adopt

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3 common social media marketing myths

3 common social media marketing myths

Social media marketing has become an essential part of every business’s marketing mix. It has gone from being a ‘nice-to-have’ component of an online marketing strategy to a ‘must-have’. 75% of B2B buyers are influenced by social media in their purchasing decisions1. Despite its ubiquity, many businesses still struggle with social media management and strategy.

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Essential features for an effective business website design

Essential features for an effective business website design

As far back as 2015, research by Google and Millward Brown Digital revealed that 89% of B2B researchers use the internet during the research process1. As millennials are going up the corporate ladder and taking on positions of influence, the importance of online marketing and its influence on B2B purchase decisions has increased. For a

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