Social media has become an indispensable tool for businesses looking to expand their reach and connect with their target audience. In Guyana, a small yet vibrant market, leveraging social media effectively can help you grow your business and stay ahead of the competition. The market volume in Guyana for social media advertising is predicted to […]

While most companies can claim to have some form of social media presence or the other, not many can boast of having achieved true engagement with their clients, both existing and potential new ones. We might get disenchanted with buzzwords as sporadic voices of dissent rise around social media, but we can’t deny how good […]

As of January 2022, there are 4.62 billion social media users around the world1. This is an increase of half a billion people compared to the same time in 2021. Social media continues to be a powerful platform for businesses to increase brand awareness, build a reputation as a thought leader and to engage with […]

In a study about the ease of doing business in Guyana, starting a business was the best performing topic with a score of 85 out of 1001, indicating that there is a lot of entrepreneurial spirit and potential in the nation. Businesses must use their marketing budget effectively, especially if you are a small business […]

Social media marketing has become an essential part of every business’s marketing mix. It has gone from being a ‘nice-to-have’ component of an online marketing strategy to a ‘must-have’. 75% of B2B buyers are influenced by social media in their purchasing decisions1. Despite its ubiquity, many businesses still struggle with social media management and strategy. […]