Social Media Marketing Archives

How to use social media marketing analytics for strategy refinement

Leave a Comment / Blog, Digital marketing / Shweta Rai

Social media analytics is the process of gathering and interpreting data from social platforms to measure the performance of your content and campaigns. It goes beyond simply counting likes and shares, providing deeper insights into how your audience engages with your content and what drives conversions. By utilizing analytics, businesses can identify which strategies are […]

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Social media tips for B2B businesses in Guyana

When marketing is conducted on social platforms like Facebook and Instagram, it is referred to as social media marketing. This includes both paid and organic marketing on these social sites. Social media management, on the other hand, involves all the actions you need to take to ensure that your social media accounts are up-to-date, and

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How to use Social Media to grow your business in Guyana

Leave a Comment / Blog, Digital marketing, Social media for business branding / Shweta Rai

Social media has become an indispensable tool for businesses looking to expand their reach and connect with their target audience. In Guyana, a small yet vibrant market, leveraging social media effectively can help you grow your business and stay ahead of the competition. The market volume in Guyana for social media advertising is predicted to

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3 key ways to leverage Social Media Marketing for renewed relevance today

Leave a Comment / Blog, Social Media / Shweta Rai

While most companies can claim to have some form of social media presence or the other, not many can boast of having achieved true engagement with their clients, both existing and potential new ones. We might get disenchanted with buzzwords as sporadic voices of dissent rise around social media, but we can’t deny how good

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