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Digital marketing

How to use social media marketing analytics for strategy refinement

How to use social media marketing analytics for strategy refinement

Leave a Comment / Blog, Digital marketing /

Social media analytics is the process of gathering and interpreting data from social platforms to measure the performance of your content and campaigns. It goes beyond simply counting likes and shares, providing deeper insights into how your audience engages with your content and what drives conversions. By utilizing analytics, businesses can identify which strategies are […]

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Impact of digital advertising on Guyana’s local market

The impact of digital advertising on Guyana’s local market

Leave a Comment / Blog, Digital marketing /

In today’s fast-paced digital world, businesses must adopt cutting-edge advertising strategies to stay relevant. Digital advertising has become one of the most powerful tools for businesses globally, and Guyana’s local market is no exception. As the country experiences growth, development and digital expansion, digital platforms offer tremendous opportunities for local businesses to expand their reach

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Creating managing social media advertising campaigns

Creating and managing effective social media advertising campaigns

Leave a Comment / Blog, Digital marketing /

In 2020 users spent an average of 2 hours 41 minutes per day on social media1. Social media’s influence can be seen in every aspect of our lives. Businesses have an opportunity to connect with their target audience in unprecedented ways by using this channel. Leveraging social media services for advertising is necessary for brands

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How to use Social Media to grow your business in Guyana

How to use Social Media to grow your business in Guyana

Leave a Comment / Blog, Digital marketing, Social media for business branding /

Social media has become an indispensable tool for businesses looking to expand their reach and connect with their target audience. In Guyana, a small yet vibrant market, leveraging social media effectively can help you grow your business and stay ahead of the competition. The market volume in Guyana for social media advertising is predicted to

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Native Mobile App or Web App

Native Mobile App or Web App – What is the right choice for you?

Leave a Comment / Blog, Digital marketing, Mobile App Design /

There were 856,000 mobile connections in Guyana in 20191. Over the past four years, this number has increased significantly. The covid pandemic accelerated the adoption of mobile usage. This is why it is crucial for Guyana businesses in 2022 to have a mobile web presence. You should work with a mobile app design and development

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How and why you should create a Social Media Content calendar

How and why you should create a Social Media Content calendar?

Leave a Comment / Blog, Digital marketing /

As of January 2022, there are 4.62 billion social media users around the world1. This is an increase of half a billion people compared to the same time in 2021. Social media continues to be a powerful platform for businesses to increase brand awareness, build a reputation as a thought leader and to engage with

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What is Digital Marketing ROI and how should you track it

What is Digital Marketing ROI and how should you track it?

Leave a Comment / Blog, Digital marketing, Uncategorized /

Spending on mobile advertising hit a record high of USD 288 billion in 20211. The pandemic has increased the significance of digital marketing and more businesses than ever before are investing in digital marketing solutions.  As competition increases business are looking for ways to justify the increased expenditure on digital marketing services. Tracking ROI (return

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Things to consider when building a digital presence online in Guyana

5 things to consider when building a digital presence online

Leave a Comment / Blog, Digital marketing /

According to data collected by the world bank in 2017, 37% of individuals in Guyana use the internet. This is an 8% increase since 20101. We can assume that the percentage of the population in Guyana using the internet is significantly on the rise. The restrictions resulting from the Covid 19 pandemic have forced a

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