While most companies can claim to have some form of social media presence or the other, not many can boast of having achieved true engagement with their clients, both existing and potential new ones. We might get disenchanted with buzzwords as sporadic voices of dissent rise around social media, but we can’t deny how good […]
3 key ways to leverage Social Media Marketing for renewed relevance today Read More »
As of January 2023, there are over 484,000 active Facebook users in Guyana1. This is approximately 55% of the country’s population. Those within the age group of 25 to 34 form the largest group of active Facebook users. It is clear that social media will continue to be an essential tool for personal and business
5 Social Media Marketing Trends for 2023 Read More »
88% of users will not return to a website with poor user experience, this applies to both desktop and mobile website design1. Web design and user experience should no longer be considered separately. The user experience should be the foundation on which the design and layout of your site are built. A good website design
How User Experience Impacts Website Design Read More »
There are more than 333 million companies in the world1. It would not be unreasonable to say that finding a market space with low to no competition is nearly impossible. This has increased the need for businesses to invest in brand development services. Brands that do not have a clear and effective brand positioning strategy
3 Approaches to Brand Positioning for businesses Read More »
Social media marketing is the process of using social media platforms to connect with your audience and promote your brand, products, or services. There are many different types of social media marketing services that businesses can use to reach their target audience. These services can help businesses create and manage their social media presence, engage
Types of Social Media Marketing services Read More »
E-commerce revenue in Guyana is projected to reach a market volume of US$168.90m by 2027. This is a compound annual growth rate of 17.83%1. As we brace for a likely global recession2, it’s important for businesses to optimize all available channels to get new business, upsell to existing customers and increase customer retention. A website
Understanding the basics of Website Development Read More »
Mobile app development in Guyana has seen a significant increase in recent years as the use of smartphones and other mobile devices continues to rise. The government of Guyana has recognized the potential of the mobile app industry and has taken steps to support its growth. This includes initiatives such as the establishment of a
What you should know about Mobile App Development in Guyana Read More »
The digital advertising market in Guyana is projected to reach US$14.13m1 this year. With so much potential in this space, it is vital that you pay attention to your business’s online presence, identity and branding. Marketers need to consider the online presence of a business when creating a brand positioning strategy. In this article, we
Understanding Brand Development for the Internet Age Read More »
Design is a dynamic field where some things stay constant while others come, go and come again with time. As another year draws to a close, it’s important to check in on the latest trends, changes to consumer preferences and technological developments to understand what good design will look like in 2023. As Guyana’s economy
4 technology-driven Website Design Trends for 2023 Read More »
A simple way to describe brand positioning is how your target audience perceives your company, product, or service. What do consumers think of when they think of your brand? When implemented correctly, a brand positioning strategy can help your business distinguish itself from competitors and create strong customer loyalty. Below are some great examples of
Google tools to improve your Brand Strategy Read More »
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