As of January 2023, there are over 484,000 active Facebook users in Guyana1. This is approximately 55% of the country’s population. Those within the age group of 25 to 34 form the largest group of active Facebook users. It is clear that social media will continue to be an essential tool for personal and business […]
88% of users will not return to a website with poor user experience, this applies to both desktop and mobile website design1. Web design and user experience should no longer be considered separately. The user experience should be the foundation on which the design and layout of your site are built. A good website design […]
There are more than 333 million companies in the world1. It would not be unreasonable to say that finding a market space with low to no competition is nearly impossible. This has increased the need for businesses to invest in brand development services. Brands that do not have a clear and effective brand positioning strategy […]
Social media marketing is the process of using social media platforms to connect with your audience and promote your brand, products, or services. There are many different types of social media marketing services that businesses can use to reach their target audience. These services can help businesses create and manage their social media presence, engage […]
E-commerce revenue in Guyana is projected to reach a market volume of US$168.90m by 2027. This is a compound annual growth rate of 17.83%1. As we brace for a likely global recession2, it’s important for businesses to optimize all available channels to get new business, upsell to existing customers and increase customer retention. A website […]
Mobile app development in Guyana has seen a significant increase in recent years as the use of smartphones and other mobile devices continues to rise. The government of Guyana has recognized the potential of the mobile app industry and has taken steps to support its growth. This includes initiatives such as the establishment of a […]
The digital advertising market in Guyana is projected to reach US$14.13m1 this year. With so much potential in this space, it is vital that you pay attention to your business’s online presence, identity and branding. Marketers need to consider the online presence of a business when creating a brand positioning strategy. In this article, we […]
Design is a dynamic field where some things stay constant while others come, go and come again with time. As another year draws to a close, it’s important to check in on the latest trends, changes to consumer preferences and technological developments to understand what good design will look like in 2023. As Guyana’s economy […]
A simple way to describe brand positioning is how your target audience perceives your company, product, or service. What do consumers think of when they think of your brand? When implemented correctly, a brand positioning strategy can help your business distinguish itself from competitors and create strong customer loyalty. Below are some great examples of […]
There were 856,000 mobile connections in Guyana in 20191. Over the past four years, this number has increased significantly. The covid pandemic accelerated the adoption of mobile usage. This is why it is crucial for Guyana businesses in 2022 to have a mobile web presence. You should work with a mobile app design and development […]
