The digital advertising market in Guyana is projected to reach US$14.13m1 this year. With so much potential in this space, it is vital that you pay attention to your business’s online presence, identity and branding. Marketers need to consider the online presence of a business when creating a brand positioning strategy. In this article, we […]
Understanding Brand Development for the Internet Age Read More »
Design is a dynamic field where some things stay constant while others come, go and come again with time. As another year draws to a close, it’s important to check in on the latest trends, changes to consumer preferences and technological developments to understand what good design will look like in 2023. As Guyana’s economy
4 technology-driven Website Design Trends for 2023 Read More »
A simple way to describe brand positioning is how your target audience perceives your company, product, or service. What do consumers think of when they think of your brand? When implemented correctly, a brand positioning strategy can help your business distinguish itself from competitors and create strong customer loyalty. Below are some great examples of
Google tools to improve your Brand Strategy Read More »
There were 856,000 mobile connections in Guyana in 20191. Over the past four years, this number has increased significantly. The covid pandemic accelerated the adoption of mobile usage. This is why it is crucial for Guyana businesses in 2022 to have a mobile web presence. You should work with a mobile app design and development
Native Mobile App or Web App – What is the right choice for you? Read More »
A one-page website is a website that loads all of its content on a single HTML page. The site will not have any secondary pages for services, about us, contact etc. According to research, users form an opinion about a website within 0.05 seconds1. Having the right visuals will help ensure that users spend time
The pros and cons for One-Page Websites Read More »
By 2025, for every 100 people that live in Guyana 88 will have a mobile subscription, by that same time internet penetration is expected to increase to 45%1. Smartphones will be an important platform for businesses to interact with potential customers. This is why it is essential to take the time to design and develop
Basic colour theory in Mobile App Design & Development Read More »
As of today, there are around 1.8 billion websites on the internet1. Good design, a positive user experience and quality development are essential for businesses to create an online presence that will be able to stand out in this crowded space. The best way for a small business in Guyana to create an effective website
The 4 stages of website design & development Read More »
Ecommerce revenue in Guyana is expected to grow to USD 82 million in 2022. User penetration, which is currently at 36% is expected to increase to 52% by 20251. This is a significant increase and a clear indicator that businesses need to seriously invest in improving their online presence and digital marketing strategy. The most
3 simple UI/UX tips to consider during website redesign Read More »
All marketers understand the power of word of mouth. According to a Nielsen study, 92% of consumers trust earned media more than traditional advertising1. People are more likely to purchase a product or service if it is recommended by a friend or a loved one. These days people keep in touch with each other online.
Beginners guide to Social Media Management Read More »
The average conversion rate for websites is 2.35%, however, the best websites have a conversion rate as high as 11%1. If you can increase your conversion rate by even 1% from 1.5% to 2.5%, you can nearly double your revenue. This begs the question, why is it that some websites convert at a higher rate
Website Design tips to increase conversion Read More »
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