The digital advertising market in Guyana is projected to reach US$14.13m1 this year. With so much potential in this space, it is vital that you pay attention to your business’s online presence, identity and branding. Marketers need to consider the online presence of a business when creating a brand positioning strategy. In this article, we […]
Understanding Brand Development for the Internet Age Read More »
A simple way to describe brand positioning is how your target audience perceives your company, product, or service. What do consumers think of when they think of your brand? When implemented correctly, a brand positioning strategy can help your business distinguish itself from competitors and create strong customer loyalty. Below are some great examples of
Google tools to improve your Brand Strategy Read More »
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