Brand Development

Brand growth in emerging markets with digital marketing

Boosting brand growth in emerging markets with digital marketing

Emerging markets are brimming with potential. With rapidly growing economies, increasing digital penetration and an expanding middle class, these markets offer businesses the opportunity to establish and grow their brands like never before. However, navigating the unique challenges of these markets requires innovative approaches. Digital marketing has emerged as a game-changer, providing cost-effective and scalable […]

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Understanding Brand Development for the Internet Age

Understanding Brand Development for the Internet Age

The digital advertising market in Guyana is projected to reach US$14.13m1 this year. With so much potential in this space, it is vital that you pay attention to your business’s online presence, identity and branding. Marketers need to consider the online presence of a business when creating a brand positioning strategy. In this article, we

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