While most companies can claim to have some form of social media presence or the other, not many can boast of having achieved true engagement with their clients, both existing and potential new ones. We might get disenchanted with buzzwords as sporadic voices of dissent rise around social media, but we can’t deny how good […]

As of January 2023, there are over 484,000 active Facebook users in Guyana1. This is approximately 55% of the country’s population. Those within the age group of 25 to 34 form the largest group of active Facebook users. It is clear that social media will continue to be an essential tool for personal and business […]

All marketers understand the power of word of mouth. According to a Nielsen study, 92% of consumers trust earned media more than traditional advertising1. People are more likely to purchase a product or service if it is recommended by a friend or a loved one. These days people keep in touch with each other online. […]

In a study about the ease of doing business in Guyana, starting a business was the best performing topic with a score of 85 out of 1001, indicating that there is a lot of entrepreneurial spirit and potential in the nation. Businesses must use their marketing budget effectively, especially if you are a small business […]