As of 2023, the number of internet users in Guyana is estimated to be around 670,000, with an internet penetration rate of 98%1. This indicates that a significant portion of the population has access to the internet. In this well-established digital terrain, a website is no longer just an online brochure; it has become a powerful marketing tool for building brands, attracting customers, and driving success.
There is a lot of information out there about websites and how to build them effectively. It’s easy to fall prey to website development myths that can hinder your progress. In this post, we will articulate and debunk the most common misconceptions related to website development to empower you to make better decisions.
Myth #1: “If I build it, visitors will come.”
This is wishful thinking. The reality is that building a website is just the first step. Just like a physical store would require advertising and marketing to increase footfall, you need to attract visitors to your website through engaging content, strategic marketing, and a user-friendly experience. Adigital marketing company in Guyana can help you craft a digital marketing and advertising plan that gets your target audience clicking and converting.
Myth #2: “I can do it myself; it’s not rocket science.”
There are a lot of powerful tools available now, that can be used to set up basic websites. This can sometimes lead businesses to underestimate the expertise and skills required to build a truly effective website. Building a high-performance website requires expertise in design, coding, security, and optimization.
A web development agency in Guyana understands the nuances of Guyanese audiences, search engine algorithms, and the latest web technologies to create a website that stands out and delivers results. Trying to do it on your own might save you a few bucks upfront, but could cost you dearly in lost leads and missed opportunities.
Myth #3: “All website development companies are the same.”
Look for a reputable website agency for businesses in Guyana with a proven track record of success. Check their portfolio, read client testimonials, and ask about their design and development process. A good website agency will be transparent, collaborative, and passionate about exceeding your expectations.
Myth #4: “Websites are expensive and time-consuming.”
While costs can vary depending on your needs, remember, your website is an investment. The right website development services in Guyana can pay for themselves many times over by generating leads, boosting sales, and automating processes. Plus, a skilled agency can deliver a high-quality website efficiently, minimizing downtime and maximizing your return.
Myth #5: “Once it’s launched, I’m done.”
Think of your website as a living, breathing entity. The digital world is ever-changing, and your website needs to adapt. Regular maintenance, content updates, and security checks are crucial for optimal performance. A good web development partner will offer ongoing support and maintenance plans, ensuring your website stays fresh, secure, and ahead of the curve.
Myth #6: “Mobile-friendliness is just a trend, it doesn’t matter in Guyana.”
Guyanese consumers are embracing mobile like never before. According to Statista, 800,000 Guyanese are using mobile internet in 20231. Keep in mind the nation has a population of approximately 813,000 people. Hence, ignoring mobile optimization is like shutting your doors to a majority of your potential customers.
A skilled website development agency will prioritize responsive design, ensuring your website delivers a flawless experience on any screen, from desktops to tablets to smartphones. Remember, a website that’s not mobile-friendly is practically invisible in today’s digital landscape, and that’s a risk you simply can’t afford to take.
Your website will be your online storefront, your brand ambassador, and your 24/7 salesperson, working tirelessly to attract customers and propel your business forward in the Guyanese digital revolution. It’s important for businesses to recognize these myths and not allow them to interfere with success. Invest in a website that reflects your brand and resonates with your audience.
Contact us at Webfx to learn more about how we can help you establish a strong presence online, through website development and digital marketing services.
Sources:
- N.d., “Internet – Guyana”, [available online], available from: https://www.statista.com/outlook/co/digital-connectivity-indicators/internet/guyana, [accessed Dec 23]
