How to make your website stand out in 2023

How to make your website stand out in 2023

Are you wondering whether your website is good enough or if you should rope in a professional website development agency to help you upgrade it? If you are considering a website upgrade in order to stand out in the current digital environment, then this article is for you.

The internet has brought economies and markets closer, more global, equally available, and very inclusive. Needless to say, competing in such markets can be challenging. While your personalized customer service and top-notch products might be among the best in the industry, getting people to try your business begins with grabbing their attention and then retaining it.

In the current digital era, having a well-designed and effective website can be the key to achieving this goal. This is because a website is not just an add-on service or informational tool you provide to your existing or potential customers. It is a crucial aspect of your business’s persona and is therefore as important as your products and services.

So, instead of putting together a quick-build site for the sake of it, you might want to seriously consider getting professional assistance from an experienced website development company in Guyana.

Let’s take a look at four key areas you need to focus on for a great website.

1. User interface and user experience

A clean and intuitive user interface is an absolute must for a great user experience. With the number of choices and options people have today while browsing online, they tend to have very little patience for websites with confusing navigation, and layouts that don’t support intuitive placements of design elements. This can be a major detracting factor.

Website development for excellent UI and UX

How well is the content on your website organized? Are the various topics and sections arranged logically and sequentially? Do you have a proper drill-down menu for each page or sub-topics? How you treat and structure your content can make a big impact on the type of experience users will have on your website. You can consult with a company that offers website development services for businesses in Guyana to help you plan, organize and build a website keeping UI and UX in mind.

2.  Visual story and engagement 

Your website needs to be consistent with your brand and its visual identity. Each and every element on each page should resonate with your visual story and reflect the most identifiable features of your brand. Layouts should be modern and clean and at par with the best websites out there. Making your website visually stand out does not mean adding a riot of colours, design elements and media of various formats. Minimalist styles with open layouts work great as well. 

Ultimately, it’s all about finding the best way to utilize your branding to build a site that works best for your business niche and client requirements. An effective website is a combination of a well-thought-out design approach and great content that is of value to users. Partnering with a website design team that also understands brand development can help you to build a website that is not only functional but has the right visuals and messaging that perfectly align with your business’s persona.

Here are 4 brand development questions to ask yourself in 2023

3. Accessibility and standardization

Accessibility and standardization are hot topics where websites are concerned. This is because a good website is built to offer a great browsing experience and features for all users, irrespective of their mode of accessibility. Your website ideally needs to be built as per the Web Content Accessibility Guidelines (WCAG 2)1. You can consult with your website development service provider to find out what level of accessibility best suits your services and your potential client demographics.

4. 24/7 Service and virtual help desk 

Adding virtual help desk to Business Website

Finally, ensure you are leveraging AI and other digital chat innovations to add a 24/7 virtual help desk service to your website. Users would find it very valuable to have their immediate queries addressed or feedback noted. Cleverly using applications like meeting-request forms or fillable online applications as part of your website’s experience will encourage potential customers and clients to contact your team and help you gain valuable leads.

Keeping these four simple yet effective strategies in mind while upgrading your website can help you launch it into the forefront among your competitors. Since the digital revolution took off, more people have access to a wide variety of services which they can avail online. This means that you now have the potential to serve clients in larger numbers with varying requirements, and a high-performance website is an essential tool to help you achieve this.

Contact Webfx if you want to know more about how we can help your specific business needs and customisation requirements. Webfx is a website development company for businesses in Guyana offering 360-degree website and digital marketing services designed to build and boost a business’s online presence and growth.

Sources: Apr. 23, Editor: S. L. Henry, “WCAG 2 Overview”, Web Accessibility Initiative [available online], available from:,%2C%20organizations%2C%20and%20governments%20internationally [accessed Jul 23]


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