GBTI

Overview

GBTI (Guyana Bank for Trade and Industry) is Guyana’s first and largest indigenous bank, with 11 retail branches serving customers across the country. As more people started managing their finances online, GBTI wanted to explore how digital marketing could help boost loan applications, especially during the busy Christmas season.

The
Challenge

They wanted to know what kind of content, ad formats, and targeting strategies actually lead to conversions. The goal wasn’t just to run a campaign. It was to learn what works, make smarter decisions, and gather customer data to fuel future efforts.

The
Solution

We ran a series of test campaigns to get the answers they needed.

Here’s how we approached it:

Set up full conversion tracking across their website and app by installing the Meta Pixel, Conversion API, and SDK. This gave us the data we needed to understand what users were doing, and when

Designed and launched a custom lead generation landing page at gbtibank.com to capture interest and collect insights

A/B tested different ad creatives, formats, and copy to see what resonated most with their audience

Tried out different campaign objectives and targeting strategies to find the most cost-effective way to drive loan applications

Collected all the performance data to help GBTI plan smarter, more personalized campaigns down the line

The Results
It worked. And here's how:

By the end of the campaign, GBTI had a clear picture of what works, and what to double down on.

GBTI

Overview

The Challenge

The Solution

The Results It worked. And here's how:

Keep up with the latest trends, news and insights.

The
Challenge

The
Solution

The Results
It worked. And here's how: