Overview
Caribbean Airlines is the region’s largest airline, with 17 aircraft flying to 21 destinations. As the go-to carrier for many travellers in and out of the Caribbean, the team is always looking for ways to improve performance across their routes, especially the ones that need a little extra lift.
The
Challenge
They came to us with a specific ask: help drive more ticket sales on underperforming (or “distressed”) routes. These were destinations that weren’t seeing enough bookings, and traditional advertising just wasn’t cutting it anymore. They needed a smarter, more data-driven way to reach the right people at the right time.
The
Solution
We took a performance-first approach, using behaviour-based targeting and automation to get their ads in front of the travellers most likely to convert.
The Results
It worked. And here's how:
- 28% increase in sales on the targeted routes
- More efficient ad spend with highly targeted campaigns
- Better customer insights from survey feedback and user behaviour
- A dynamic campaign setup that can easily scale or pivot as needed
