Digital marketing

How to use Social Media to grow your business in Guyana

How to use Social Media to grow your business in Guyana

Social media has become an indispensable tool for businesses looking to expand their reach and connect with their target audience. In Guyana, a small yet vibrant market, leveraging social media effectively can help you grow your business and stay ahead of the competition. The market volume in Guyana for social media advertising is predicted to […]

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Native Mobile App or Web App

Native Mobile App or Web App – What is the right choice for you?

There were 856,000 mobile connections in Guyana in 20191. Over the past four years, this number has increased significantly. The covid pandemic accelerated the adoption of mobile usage. This is why it is crucial for Guyana businesses in 2022 to have a mobile web presence. You should work with a mobile app design and development

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How and why you should create a Social Media Content calendar

How and why you should create a Social Media Content calendar?

As of January 2022, there are 4.62 billion social media users around the world1. This is an increase of half a billion people compared to the same time in 2021. Social media continues to be a powerful platform for businesses to increase brand awareness, build a reputation as a thought leader and to engage with

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What is Digital Marketing ROI and how should you track it

What is Digital Marketing ROI and how should you track it?

Spending on mobile advertising hit a record high of USD 288 billion in 20211. The pandemic has increased the significance of digital marketing and more businesses than ever before are investing in digital marketing solutions.  As competition increases business are looking for ways to justify the increased expenditure on digital marketing services. Tracking ROI (return

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Things to consider when building a digital presence online in Guyana

5 things to consider when building a digital presence online

According to data collected by the world bank in 2017, 37% of individuals in Guyana use the internet. This is an 8% increase since 20101. We can assume that the percentage of the population in Guyana using the internet is significantly on the rise. The restrictions resulting from the Covid 19 pandemic have forced a

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Website Design for High Performance Essential Metrics to Track

Website Design for High Performance: 3 Essential Metrics to Track

Ecommerce revenue in Guyana is expected to increase to USD 118 million by the year 20251. In order to get the most from your business website, you need to ensure it is properly optimized for search engines and is designed to be user friendly. In order to make logical decisions on how you can improve

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